The website for La Maison du Gruyère boasts: "Situated in the very centre, near the alpine pastures and at the foot of the Château de Gruyères, La Maison du Gruyère invites you to discover the king of the cheese : Le Gruyère AOC. Come and experience La Maison du Gruyère with your family, in a group or on your own and delve into the secrets of the making of Le Gruyère."